Everything Oxford and Oxfordshire

Work  |  SEO   |   eCommerce Website Design & Development

Launch of online travel agency website - OxfordCity.co.uk

OxfordCity.co.uk is a leading online directory and travel destination website for residents, and visitors of Oxfordshire.

Redeveloped and relaunched by Oxfinder at the beginning of 2018, the website has achieved significant Google P1 visibility across 1000s of search results. For advertisers, particularly those featured within the Stay and Explore sections are benefiting from a predictable flow of good quality lead enquiries every month.

This strong performance is underpinned by a significant search engine optimisation campaign (SEO) focused on achieving high domain authority, high TrustFlow score and a good ratio between trustworthy backlinks and overall backlinks - all recognised as essential for Google’s algorithms.

SEO results after 12 months

Domain Authority

A metric for the purpose of rating a website. A score between 50-60 is considered GOOD.

oxford city domain authority score

Trust Flow Score

Based on how trustworthy sites tend to link to trustworthy neighbours. A score of 50+ is considered GREAT.

oxford city trust flow score
Visit oxford city visitor information guide
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SEO services
Do you need help with the design and development of a website delivering more traffic, more leads and more business?

Call us on 07968 027383 or email info@oxfinder.co.uk

Brand Creative

New brand identity with full guidelines identifying logo, logo usage, colour palette, typography, tone-of voice, visual brand elements and brand application within marketing communications.


Individual user journeys for end users, advertisers and customers.

Information architecture and subscription work flows.

Website Design

The creation of a working wireframe prototype before committing to any code.

Style tile, and page visuals for every template.


Custom-built in WordPress and WooCommerce.

Advertiser enhanced entry upload and payment processes; plus Quality Assurance Testing and User Acceptance Testing

SEO Campaign

Keyword research & mapping; mandatory optimisation of each page.

Extensive SEO link-building to improve domain authority and organic ranking.


100% accessible to users of all devices from mobile to desktop.

This was a significant website development and branding project, and Oxfinder excelled. The initial project was completed with great efficiency within the agreed 6-months - thank you and sorry for putting you all under so much pressure! This was followed up with a strong SEO campaign which is now benefitting our business and our customers.

Julie Marsh  |  Oxford City

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