Everything Oxford and Oxfordshire
Work | SEO | eCommerce Website Design & Development
Launch of online travel agency website - OxfordCity.co.uk
OxfordCity.co.uk is a leading online directory and travel destination website for residents, and visitors of Oxfordshire.
Redeveloped and relaunched by Oxfinder at the beginning of 2018, the website has achieved significant Google P1 visibility across 1000s of search results. For advertisers, particularly those featured within the Stay and Explore sections are benefiting from a predictable flow of good quality lead enquiries every month.
This strong performance is underpinned by a significant search engine optimisation campaign (SEO) focused on achieving high domain authority, high TrustFlow score and a good ratio between trustworthy backlinks and overall backlinks - all recognised as essential for Google’s algorithms.
SEO results after 12 months
Domain Authority
A metric for the purpose of rating a website. A score between 50-60 is considered GOOD.
Trust Flow Score
Based on how trustworthy sites tend to link to trustworthy neighbours. A score of 50+ is considered GREAT.
Do you need help with the design and development of a website delivering more traffic, more leads and more business?
Call us on 07968 027383 or email info@oxfinder.co.uk
Brand Creative
New brand identity with full guidelines identifying logo, logo usage, colour palette, typography, tone-of voice, visual brand elements and brand application within marketing communications.
Planning
Individual user journeys for end users, advertisers and customers.
Information architecture and subscription work flows.
Website Design
The creation of a working wireframe prototype before committing to any code.
Style tile, and page visuals for every template.
Development
Custom-built in WordPress and WooCommerce.
Advertiser enhanced entry upload and payment processes; plus Quality Assurance Testing and User Acceptance Testing
SEO Campaign
Keyword research & mapping; mandatory optimisation of each page.
Extensive SEO link-building to improve domain authority and organic ranking.
Accessibility
100% accessible to users of all devices from mobile to desktop.
