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Work  |  SEO   |   eCommerce Website Design & Development

Launch of online travel agency website - OxfordCity.co.uk

OxfordCity.co.uk is a leading online directory and travel destination website for residents, and visitors of Oxfordshire.

Redeveloped and relaunched by Oxfinder at the beginning of 2018, the website has achieved significant Google P1 visibility across 1000s of search results. For advertisers, particularly those featured within the Stay and Explore sections are benefiting from a predictable flow of good quality lead enquiries every month.

This strong performance is underpinned by a significant search engine optimisation campaign (SEO) focused on achieving high domain authority, high TrustFlow score and high CitationFlow score - all recognised as essential for Google’s algorithms.

Visit oxford city visitor information guide
Do you need help with the design and development of a website delivering more traffic, more leads and more business?

Call us on 01993 706254 or email info@oxfinder.co.uk

Brand Creative

New brand identity with full guidelines identifying logo, logo usage, colour palette, typography, tone-of voice, visual brand elements and brand application within marketing communications.

Planning

Individual user journeys for end users, advertisers and customers.

Information architecture and subscription work flows.

Website Design

The creation of a working wireframe prototype before committing to any code.

Style tile, and page visuals for every template.

Development

Custom-built in WordPress and WooCommerce.

Advertiser enhanced entry upload and payment processes; plus Quality Assurance Testing and User Acceptance Testing

SEO Campaign

Keyword research & mapping; mandatory optimisation of each page.

Extensive SEO link-building to improve domain authority and organic ranking.

Accessibility

100% accessible to users of all devices from mobile to desktop.

This was a significant website development and branding project, and Oxfinder exceled. The initial project was completed with great efficiency within the agreed 6-months - thank you and sorry for putting you all under so much pressure! This was followed up with a strong SEO campaign which is now benefitting our business and our customers.

Julie Marsh  |  Oxford City