A beautiful place to stay and explore

Work  |  Website Design & Development  |  Brand Creative

Launch of new brand and website - Rectory Farm

Rectory Farm is a 16th Century Farmhouse located a stones throw from the centre of Oxford, the Cotswolds and Blenheim Palace. Visitors to the area have been attracted to the quiet and tranquil rural location of Rectory Farm for over a decade, enjoying bed & breakfast accommodation within the farmhouse or the self catering holiday cottages.

Rectory Farm approached Oxfinder to upgrade the identity of their holiday business and to relaunch a website to improve conversions.

The completed brand identity included a logo, tone of voice, colour palette and visual styling which reflected the quintessential Oxfordshire charm and character of the farm; whilst maintaining a personable and approachable brand for consumers.

At the centre of this new brand creative was the design, development and launch of a lead generation website. Historically, referral traffic from local online travel destination sites like oxfordcity.co.uk had resulted in a steady stream of enquiries. But online behaviours in recent years have changed with consumers now willing to do hard research to find their perfect holiday or short break. The objective of the new Rectory Farm site was to engage with the large visitor numbers from the referral sites, and convert more of them into making a booking.

rectory farm logo
Do you need help with the design and development of a website delivering more traffic, more leads and more business?

Call us on 01993 706254 or email info@oxfinder.co.uk

Brand Creative

New identity including logo, tone of voice, colour palette and visual styling for marketing communications

Website Design

Style tile and page visuals routed into new brand identity.

Development

Custom-built in WordPress.

Quality Assurance Testing followed by User Acceptance Testing

Content Creation

Based on an identified tone of voice from brand creative, all content written for the launched site.

On-page SEO

Keyword research and mapping.

Mandatory optimisation of each page.

Accessibility

100% accessible to users of all devices from mobile to desktop.

Thank you so much - the identity and website are amazing; and we are now benefitting from our new exciting and welcoming brand by attracting even greater volumes of customers.

Mary Anne  |  Rectory Farm