Secure UK airport parking booking website
Work | Website Development
Development of airport parking price comparison website
Monster Airport Parking are an airport parking comparison site across 26 UK airports. Using advanced technology the website consolidates airport parking products from major UK suppliers.
Monster approached Oxfinder to help it increase its market share through a combination of improved user experience, and ethical search engine optimisation.
Oxfinder redeveloped the Monster Airport Parking website with a focus on extending user session duration to improve conversion rates. Emotional decision making on the site are enhanced with the use of a friendly monster character (oxymoron alert), specific content for each of the 26 airports, and strong calls to action based on secure affordable parking at guaranteed lowest prices.
Throughout the site the content was re-written or edited to provide a solid platform for an SEO campaign and the structure of the site optimised for improved user experience. Emphasis on schema mark-up data has had an immediate impact on organic search visibility, and will kick-start a new phase of link-building activity to raise the domain authority of the website. At the time of publishing, the new site already has a strong position on Google organic search results, and the focus over the next 12 months is to achieve top 3 positions for all UK airports.