The perfect choice for ink and media

Work  |  SEO

Generating visibility and online sales for an ecommerce website through ethical search engine optimisation

InkTec Europe are a leading manufacturer and supplier of inkjet ink and media, alongside manufacturing the widely recognised JETRIX printers, InkTec focuses principally on the large format printing sector with ink and media consumables perfect for many indoor and outdoor applications.

InkTex approached Oxfinder to take over the maintenance and management of both their websites and design an SEO strategy to increase the visibility of their online shop for inks and media.

The SEO strategy is based on building trust worthy backlinks into the website to improve domain authority. This in turn will improve visibility on Google search results to deliver targeted traffic to the website. Within 12 months the domain authority of the primary domain has more than doubled, and the shop domain has leaped from 0 to 45 domain authority.

These results in a short period of time are demonstrating our ability to deliver effective, ethical SEO campaigns which generate results for our clients. The impact this has had on InkTec's business is continued month-on-month online sales growth.

inktec seo campaign for ecommerce website
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Keyword Mapping

Identify keyword grouping across all campaign pages and map across website.

On-page SEO

Adjust site structure and meta across website for optimised on-page SEO.

Linkbuilding Strategy

Develop a strategy and implementation of quality trustworthy backlinks into the website.

Domain Authority Strategy

Identify and implement most appropriate ethical methods to continually improve authority of the domain.

Reporting and Analysis

Continued reporting and analysis of campaign progress measured against agreed goals and objectives.

Flexible Adjustments

In response to changing business priorities, adjust tactics within the campaign to achieve desired outcomes.

Our ecommerce website has grown into a highly visible platform on Google. From a standing start, Oxfinder have helped us prioritise our products for search engines, helped us grow a new online customer base, and consistently improve web sales month on month.

It has also been great seeing our progress against our main ccompetitors, and how we have improved our domain authority and trust.

Rachel Blake  |  InkTec Europe

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