Web Design - Making sense of Attention Deficit Hyperactivity Disorder (ADHD)
Work | Web Design & Development | Brand Creative
Relaunch of brand and website for The ADHD Clinic
Attention Deficit Hyperactivity Disorder (ADHD) is a common disorder, occurring in around 5% of school-age children and 2.5% of adults, where people who are affected by ADHD typically show high levels of symptoms relating to poor concentration, disorganisation, impulsivity, hyperactivity and mood instability.
The ADHD Clinic has been established as one of the only dedicated adult ADHD treatment centres in the UK, in response to a growing understanding that this condition has been misunderstood, ignored and under-represented for too long.
Oxfinder were invited to help develop a brand style for The ADHD Clinic and apply it through an online destination for healthcare professionals and for individuals and their families affected by ADHD. Although the business was well established under the leadership of Dr Sally Cubbin, there had never been a credible online portal to effectively generate enquiries, and give out relevant information to very different types of audience.
To describe in detail the effects, symptoms and treatment of this complex medical condition, web design needed to consider an organised structure. Giving too much information together can cause confusion and be overwhelming, and similarly the process of creating user journeys always needed simple and relevant next steps to help the user get closer to the answers they needed about ADHD. Oxfinder developed a full working prototype to test the accuracy of user journeys and provide an interactive interface to confirm layout and structure of content.
The new site was launched within 3 months and features an online ADHD assessment questionnaire based on an internationally respected screening tool for ADHD. It is not diagnostic but is created to offer users an idea as to whether ADHD is a disorder which they may consider getting a full and professional assessment for. This was developed to encourage interaction with the site, and initiate lead generation.
Throughout the site, 'stories' have been used to demonstrate the affects of ADHD in adults in all areas of life including at home, at work, in education, in relationships and in social situations. Each story can help users identify similar problems in their own lives, as well as help improve the visibility of the site on search engines across a wider range of topics and keywords.