Website development to increase conversions

Work  |  Website Development

Improved Apps - Leading Salesforce Digital Adoption Solution

Improved Apps are the only Salesforce security reviewed digital adoption partner and offer businesses an effective way to share and digest knowledge internally, accelerating digital adoption across their organisation. Their apps fully integrate across all Salesforce environments empowering Salesforce users with up to date, personalised, contextual information and critical alerts, precisely when and where they need it.

Improved Apps approached Oxfinder for help with website conversions. There previous website was well built but it was failing to generate engagement or enquiries. Oxfinder performed a full audit of the website and identified a priority list of technical and content adjustments, functionality improvements and direction for a better user experience. The best way to achieve this was to redevelop the entire website with an optimised structure, evolved design and eye-catching styling which co-exists with strong calls to action.

The website design project was completed within 3 months including the creation of animated sequences which are linked to a user's mouse movement. The purpose of these animations was to highlight specific features and benefits and guide users towards conversion. Oxfinder also introduced and developed a Digital Adoption Healthcheck to help organisations get a quick understanding of Salesforce adoption across their workforce. The Healthcheck was created to increase engagement levels on the website, and to provide visitors with instant feedback and the most appropriate next steps.

The site launched in June 2021, and Oxfinder are looking forward to working with Improved Apps with further initiatives to improve conversions across the website and marketing.

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Do you need help with the design and development of a website delivering more traffic, more leads and more business?

Call us on 07968 027383 or email

Brand Creative

Development of new brand style and visual identity

Website Design

Website design focused on user engagement and conversion


Build engaging animation sequences linked to a user's mouse movement to punctuate key messages


Custom-built in WordPress. Quality Assurance Testing followed by User Acceptance Testing

Engagement Tools

Build a digital adoption health check to help organisations identify Safesforce use throughout their workforce 

On-page SEO

Re-organise site structure, meta, schema and keyword focus across website for optimised on-page SEO

I highly recommend Oxfinder.

From our first engagement Marcus explained his expertise and how he likes to operate. He understood our mission and brief (and boy was it brief!) and re-designed all aspects of our website, making far more engaging with nice story lines and flows through the information. His attention to detail and customer focus is second to none. A massive thank you for all your efforts and patience with us on this project... We are over the moon with the end result.... we've been so impressed with your work, your attitude, the visuals and flow through the site... Far more comprehensive, far more engaging... far more interesting...great calls to action...

THANK YOU...THANK YOU...THANK YOU... You certainly delivered on your promises.

Simon Thompson  |  CEO, Improved Apps

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